Web Design Psychology: 5 Things your site must make your visitors feel

With each passing day, the digital landscape is getting crowded. The competition to stand out and attract the audience is now stronger than ever. With information available at a click and people getting more and more relentless, one requires something more than just a good web-design.
So the question is,
What is the perfect formula that not only engages customers but also drives them to visit again?

Web designers have started to adopt psychology-based designs to make their websites sing and dance. Considering the intellectual needs of audience has never held a high priority in web-designing process. There are few basic psychological web-designing principles that, if understood, will go a long way in building trust factor with your visitors. They have been looked upon as either complicated or unwanted, but the truth being that they’re neither. Not only are these rules effective but also easy to implement.

Web Design Psychology, in simple terms, means designing from visitor’s eye. Feeling how do your visitors feel when they land on your website. Designing a web page that resonates with people’s feelings will have a positive influence on them. It is the building foundation of trust and confidence of a designer with their users.

Read on to learn more about these web-design psychology principles and how they affect your website conversions.

1. Establishing Trust and Confidence

“48% of people cited a website’s design as the number one factor in deciding the credibility of a business”

Establishing trust among your users must be on the top of your priority list. If you want your incoming traffic to behave and act as per your expectations, it is very crucial that your visitors have trust in you. And in this age of digital scams, fraudulent schemes and identity theft, trust doesn’t come easy. People don’t like websites that ask for their email addresses before solving their problems. So, make sure that you don’t have any forceful overlays on your website.

With only a few seconds on your side, you need to win over your visitor’s trust quickly. A good web design with clear navigation should be enough to put a person at ease. No one ever gets a second chance of making a good first impression. So make sure that your website leaves a clear purpose and tells people what you expect from them.

2. Emotion Psychology

Emotion is a strong motivator that guides human actions. Colors and fonts- combined together can act as a valuable tool in influencing visitors. Every color conveys some emotion that are rooted deep into human subconscious.

92.6% people put most emphasis on visual factor while purchasing products

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If your website is not resonating with your customer’s emotions, you will be out of business soon. Cultivating an emotional connect with your audience is the most difficult yet most important phase of any business. Soothing and eye-appealing colors instantly form a bond with the visitors. Therefore website blues and hues scheme should be in-sync with your business goals. For instance, red color will be a wrong choice for a natural products processing brand. 

3. Pattern Consistency

The human brain is amazingly sharp at recognizing patterns. We are adept at noticing the web patterns, from background color to page layouts, in a certain way. Use it to your business’s benefit and make sure that you don’t overlook these minor specifics. Not incorporating them brakes the familiar pattern and our brain finds it difficult to concentrate.

Did you know, Most of the people read in ‘Z’ pattern and are used to find logo in the top left corner. Any alteration in these basic patterns ends up in making your visitors uncomfortable. It is designer’s job not to tweak with these basics and create something new to maintain the feel of the brand.

4. Dig Deeper with Visual Factors

One of the easiest way in order to stay ahead of your competitors is by choosing beautiful high-quality images. It is well-known that humans are more likely to recall an image rather than a text.. Eye-appealing, high resolution images do well in captivating user attention. Such is the power of photographs that they can make or break your content. But make sure you only use images relevant to your business.

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Take the example of technology industry-giant Apple. They used images to perfection during the iPhone 6 launch. Campaign not only drew the user in, but only build credibility and concluded in success.

5. Negative Space Concept

It is very tempting to stack huge amount of information on your web page. But, more often than not, this strategy self-destructs. Think from the visitor’s perspective. Imagine for one second, if you landed on a page that is cluttered and has too much of information — seems chaotic. Isn’t it? Will you care to read it? Obviously, not.

That brings us to the concept of negative space. Think of the white space as breathing space. It allows the user to skim through the main content and focus on area of your choice. With the combination of properly styled design elements and whitespace, one can encourage his visitors to take a specific action.

Conclusion

For any designer, no matter whether his brand is new or established, knowing and incorporating psychology will bring in rewards. Design psychology is the single most component that decides human interaction and website conversion rate. Considering that it is easy to implement, there’s really no excuse why one must not learn basic web design psychology and benefit from it.

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