[page-single-author]
A highly acclaimed chain of health and wellness clubs in Washington, D.C., offering premium services including: gyms, fitness studios, and spas.
Services Provided
Services Provided
Strategy
We implemented a cohesive strategy to attract more visitors and grow memberships by bolstering their online presence through website enhancements, social media engagement, and targeted marketing efforts.
Website Design
Redesigned a basic PHP website into a stunning flexible and functional online destination.
Website Development
We built a fully responsive site, complete with a custom group class schedule calendar widget and seamless HubSpot integration, driving lead generation and enhancing user experience.
Allison Rand, Vice President of Marketing and Communications
“Andrew Sherman is our super hero! We are spoiled by his constant support, enthusiasm for new projects, and his responsiveness. He is an important problem solver for out team.”
Objectives
Convert vidafitness.com from a basic website to an engaging and functional website integrated with their scheduling and membership platform.
Challenge
To step up their game in the digital world, VIDA Fitness wanted Virtual Window to produce and perfect every aspect of your online presence.
Tags
Strategic Approach
Working with VIDA over the past 11 years shows our ability to transform complex technical and design challenges into effective, visually appealing solutions. We implemented a cohesive strategy to increase traffic and memberships by building a strong online presence via web, social media, and targeted marketing campaigns. We accomplished this through a coordinated effort that included redesigning VIDA’s main website, converting it from a basic PHP platform to WordPress, and optimizing the UI/UX of the home page and subsequent landing pages to be used for various promotions and marketing campaigns.
We built VIDA Fitness a new, fully responsive site that supported their unique group class schedules and served a key function in lead generation. Along with HubSpot landing page integration, we added a class schedule calendar widget, developed using core PHP, MySQL, and Javascript.
The mobile version of the site displays class schedules and allows members to participate in club challenges and make bookings.
We have also worked on VIDA’s social media strategy, lead generation, PPC, email marketing, and advanced analytics services.
