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Services Provided
Paid Media Strategy
Lead Conversion
Data Analytics
Paid Media Strategy
Lead Conversion
Data Analytics
Project Objective: Convert Incoming Traffic into Leads/New Accounts
Pressable is a SaaS entity owned by Automattic that provides WordPress hosting solutions to agencies, freelancers, and small businesses. Following a change in leadership, Pressable sought an efficacious paid media strategy to convert incoming traffic into leads or new accounts.
Our Strategic Approach
We devised and executed a data-centric strategy leveraging conversion rates, time to conversion, and lifetime value to catalyze lead generation and account creation. We implemented multi-channel campaigns via paid search, display, Facebook, and LinkedIn to amplify brand awareness and enhance traffic quality. This approach also resulted in a twofold increase in website conversion rates and reduced lead and customer acquisition costs.
0 X
increase in website conversion rate
0 ¢
decrease in cost per lead for paid media
0 %
decrease in customer acquisition cost
Performance Analysis Demonstrates Value
Utilizing advertising and Google Analytics data, we proposed optimization strategies for landing pages and lead generation forms. This initiative also included comprehensive implementation of Google Tag Manager and Google Analytics. Furthermore, we provided a real-time reporting dashboard for monitoring marketing and sales performance.
“We like the direct feedback, quick response, and “no fluff” results-oriented approach.”
