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Services Provided
Paid Media Strategy
Lead Generation & Management
Data Analysis & Reporting
Paid Media Strategy
Lead Generation & Management
Data Analysis & Reporting
Project Objective: Convert Incoming Traffic into Leads/New Accounts
CloudNine is a SaaS firm offering an e-Discovery automation platform to a diverse set of entities including corporations, law firms, government agencies, and legal service providers. The firm required a robust paid media strategy to facilitate lead generation and drive qualified traffic to its site.
Our Strategic Approach
We curated a tactical approach to drive lead generation via paid search, Google Display network, and LinkedIn Lead ads. Despite CloudNine’s elusive audience, the strategy emphasized placements that could effectively reach the targeted demographic. The approach also employed LinkedIn and Google to channelize top-of-funnel traffic and remarketing lists while encouraging potential customers through paid search to schedule a demo or fill out a lead gen form.
0 X
increase in website conversion rate
0 %
increase in total lead volume
0 %
increase in qualified traffic
Performance Analysis Demonstrates Value
We provided informed suggestions on gated content and improvements to landing page copy and design. We ensured a complete implementation of Google Tag Manager & Google Analytics and integrated HubSpot with CloudNine’s lead generation forms. We also delivered an API-based dashboard for the client to track marketing and sales performance.
