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We understand the importance of communication clearly, succinctly and visually. Knack’s website needed some help with this. They wanted a high end custom design that would outshine competitor websites that were more modern and user friendly.
Services Provided
Website Design
We calibrated their style-guide with their website and corrected inconsistent branding present throughout the site, allowing a consistent image across all platforms. We elevated and modernized their website to give them a competitive advantage in a crowded vertical.
Website Development
We built a user-friendly and customized CMS tailored to their specific needs to easily add and remove and highlight related content and materials across the site.
Content & Information Architecture
Through collaborative discussions, we aligned on the user journey to provide clear information about the information and programs available and enabled easy navigation. We helped them to reorganize their content, including creating a mega menu to drive traffic to the appropriate information on the site.
Website Maintenance & Support
We continue to provide ongoing consulting, enhancements and timely support services.
Objectives
Provide a facelift to elevate the brand and provide consistency site-wide.
Challenge
The project involved involved a large amount of content rewriting and organization to clearly define Knack’s product.
Tags
Strategic Approach
Our collaboration with Knack on their website design and development project was a journey of elevating their online presence to match their high-end brand identity. We began by aligning their style-guide with their website, ensuring consistent branding across the site and correcting any inconsistencies. Recognizing the need to stand out in a competitive market, we modernized their website to provide a sleek and user-friendly experience, setting them apart from competitors.
Central to the project was ensuring a seamless user experience and clear communication of Knack’s offerings. Through collaborative discussions, we talked through the user journey, reorganized content, and implemented intuitive navigation features. A highlight was the creation of a mega menu to efficiently drive traffic to relevant sections of the site, enhancing accessibility and engagement.
Technical enhancements included the implementation of Gutenberg blocks, providing consistency with flexibility for content creation. By streamlining their workflow and improving data management, we empowered Knack to make updates easily and efficiently. Moreover, we optimized their sales process by incorporating clear calls-to-action and highlighting pricing options throughout the site, ultimately enhancing user engagement and driving conversions.
