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“Virtual Window was instrumental in helping us migrate from a custom home grown website solution to a custom WordPress Gutenberg Solution on WPEngine.”
John Carione, VP Marketing
Services Provided
Consult/Enhance
Design
Develop
Integrate
Maintain & Support
Consult/Enhance
Design
Develop
Integrate
Maintain & Support
Project Objective: Elevate the brand and provide consistency site-wide
We understand the importance of communication clearly, succinctly and visually. Knack’s website needed some help with this. They wanted a high end custom design that would outshine competitor websites that were more modern and user friendly. The project involved involved a large amount of content rewriting and organization to clearly define Knack’s product.
We calibrated their style-guide with their website and corrected inconsistent branding present throughout the site, allowing a consistent image across all platforms. We elevated and modernized their website to give them a competitive advantage in a crowded vertical. We built a user-friendly and customized CMS tailored to their specific needs to easily add and remove and highlight related content and materials across the site.
“Our project was completed on time and on budget within 10 weeks which was a very fast turnaround to help us get to a more standard, reliable, and performant system.”
John Carione, VP Marketing
Alignment Along the Way
Central to the project was ensuring a seamless user experience and clear communication of Knack’s offerings. Through collaborative discussions, we aligned on the user journey to provide clear information about the information and programs available and enabled easy navigation. We helped them to reorganize their content, including creating a mega menu to efficiently drive traffic to relevant sections of the site, enhancing accessibility and engagement.
Leading to a Satisfied Client
Technical enhancements included the implementation of Gutenberg blocks, providing consistency with flexibility for content creation. By streamlining their workflow and improving data management, we empowered Knack to make updates easily and efficiently. Moreover, we optimized their sales process by incorporating clear calls-to-action and highlighting pricing options throughout the site, ultimately enhancing user engagement and driving conversions.We continue to provide ongoing consulting, enhancements, and timely support services.
