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Services Provided
Consult/Enhance
Design
Develop
Integrate
Maintain & Support
Consult/Enhance
Design
Develop
Integrate
Maintain & Support
Project Objective: Provide a dynamic and dedicated campaign central hub
The Westtown School embarked on an ambitious capital campaign, Lighting the Way, aiming to raise $62 million, along with strengthening its community and advancing its mission through strategic fundraising. To support this initiative, The Virtual Window collaborated with the school to develop a dedicated microsite that seamlessly integrates with Westtown’s main website while providing a distinctive space for the campaign’s storytelling, engagement, and donor outreach.
Requirements Analysis
To ensure an optimal digital experience, The Virtual Window conducted a comprehensive requirements analysis, focusing on the best way to incorporate the campaign into Westtown’s existing web infrastructure. After evaluating different integration methods, the team recommended creating a unique section within the primary website, rather than a separate URL or subdomain. This approach allowed for a cohesive user experience while preserving the campaign’s distinct identity. Key considerations included user navigation, accessibility, and how best to present crucial information, such as impact stories, ways to give, and campaign priorities.
Design Process
The design process centered on maintaining Westtown School’s established branding while crafting a fresh and engaging visual identity for the Lighting the Way campaign. A custom video was produced to encapsulate the spirit of the initiative, supported by a thoughtfully designed layout that balanced compelling storytelling with practical fundraising tools. Extensive research guided content strategy, ensuring that critical elements—such as alumni stories, donor opportunities, and community impact—were highlighted effectively. The homepage prominently features a custom campaign logo, rich video content, social proof, and streamlined navigation to guide users to key sections, including priorities, events, ways to give, and FAQs.
“Working with the team at Virtual Window has been a dream come true and quite honestly, a huge relief. I have partnered with other companies in the past (for three website designs) and never have I experienced such a skilled, smooth, well-informed and well-executed experience. I rely on Andrew and Stacey for their technical knowledge and truly enjoy our interactions as partners for my business’ success. I am a critical judge of all partnerships and they have won me over. Do yourself a favor and partner with them, you won’t regret it!”
Anne Burns, Dean of Communications
Value and Impact
By developing a dynamic and dedicated campaign section, The Virtual Window provided Westtown School with a powerful digital platform to unite its community and drive fundraising efforts. The microsite serves as a central hub for donors, alumni, and stakeholders to engage with the campaign, fostering a sense of collective support and shared purpose. With clear information architecture and engaging content, the final product enhances the visibility and effectiveness of Lighting the Way, ensuring a lasting impact on Westtown School’s future.
