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Our commitment extends beyond mere website redesigns; we aim to revolutionize digital experiences for public sector entities and non-profit organizations. We understand how important it is to communicate effectively with diverse groups, which is why we specialize in crafting personalized custom solutions. We conducted a complete website overhaul, aligning it with the client’s brand ethos. Adopting a ‘mobile first’ strategy, we tailored the site to its primary users, optimizing accessibility across devices. Drawing from legacy solutions, we seamlessly transitioned to a WordPress CMS, embedding responsiveness and Section 508 compliance into the fabric of the site.
Services Provided
Services Provided
The end-user journey is key to the customer experience for the Philadelphia Housing Authority. To enhance the journey, we developed the website design entirely from the “visitor’s” point of view – actions, goals, questions, and barriers to action.
We worked together to identify navigation that is simple and easily. understandable, ensures access to the most important content, and is intuitive
We built a user-friendly and customized CMS.
We continue to provide hosting, ongoing consulting and timely support services.
Objectives
Rebuild the website from the ground up, replacing an outdated website with a new architecture and look and feel, consistent with the organizational brand.
Challenge
The project involved identifying the best approach to organize and present a lot of content for a variety of audiences and ensure it could be easily found
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Strategic Approach
Our approach was methodical. We reviewed organizational goals and website analytics to understand user behavior to inform our design strategy. Crafting a new site map and wireframes, we meticulously plotted content organization and navigation, enhancing the logical flow of information. Leveraging a custom theme, we breathed life into page templates, seamlessly migrating existing content into the updated framework.
We understand the importance of communication clearly, succinctly and visually. Through collaborative discussions, we aligned on the user journey to provide clear information about the information and programs available and enabled easy navigation, We help them to reorganize their content, including creating a set of top level and sidebar menus for each section to drive traffic to the appropriate information on the site.
Embracing a philosophy of inclusivity, we prioritize ADA compliance and digital accessibility, ensuring every user can access services effortlessly.
Our custom content management system (CMS) is tailored to the unique demands of public agencies, eliminating technical barriers to content maintenance and updates. Security is paramount, with our hosting solutions providing a fortress for digital assets, safeguarding organizations’ missions to serve securely and effectively.
Our partnership doesn’t end at launch; we remain committed to ongoing hosting, maintenance, and technical enhancements, ensuring our client’s digital presence continues to evolve and thrive.