Philadelphia Housing Authority

Philadelphia Housing Authority Home page shown on different sized devices


Services Provided

Website Design
Content & Information Architecture
Website Development
Continuous Website Maintenance & Support

Project Objective: Rebuild the website from the ground up, replace an outdated website with a new architecture and user experience, consistent with the organizational brand.

Our commitment extends beyond mere website redesigns; we aim to revolutionize digital experiences for public sector entities and non-profit organizations. We understand how important it is to communicate effectively with diverse groups, which is why we specialize in crafting personalized custom solutions. We conducted a complete website overhaul, aligning it with the client’s brand ethos. Adopting a ‘mobile first’ strategy, we tailored the site to its primary users, optimizing accessibility across devices. Drawing from legacy solutions, we seamlessly transitioned to a WordPress CMS, embedding responsiveness and Section 508 compliance into the fabric of the site.

Visit the PHA Website

“Working with The Virtual Window team was an exceptional experience, they were collaborative throughout the entire project. They took time to understand our needs and helped us manage expectations with our stakeholders, they delivered a quality product with excellent training to our content management team.”

Husam Abushariefeh, Vice President of IT Infrastructure | ISM
PHA home page before and after

A Methodical Approach

Our approach was methodical. We reviewed organizational goals and website analytics to understand user behavior to inform our design strategy. Crafting a new site map and wireframes, we meticulously plotted content organization and navigation, enhancing the logical flow of information. Leveraging a custom theme, we breathed life into page templates, seamlessly migrating existing content into the updated framework.

Constant Communication Throughout

We understand the importance of communication clearly, succinctly and visually. Through collaborative discussions, we aligned on the user journey to provide clear information about the information and programs available and enabled easy navigation, We help them to reorganize their content, including creating a set of top level and sidebar menus for each section to drive traffic to the appropriate information on the site.

PHA page shown on desktop and mobile

Continuing Forward with a Long-term Partnership

Our custom content management system (CMS) is tailored to the unique demands of public agencies, eliminating technical barriers to content maintenance and updates. Security is paramount, with our hosting solutions providing a fortress for digital assets, safeguarding organizations’ missions to serve securely and effectively. Our partnership doesn’t end at launch; we remain committed to ongoing hosting, maintenance, and technical enhancements, ensuring our client’s digital presence continues to evolve and thrive.

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