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Services Provided
Brand Strategy
Digital Strategy
Data Analysis & Reporting
Project Objective: Increase Visibility in Highly Competitive Location
The Dean offers a unique culinary and beverage experience in Manhattan’s Garment District. This upscale restaurant and bar provide a spacious yet cozy atmosphere where neon lights blend with lush wallscapes, creating an inviting space for any social gathering.
Our Strategic Approach
The Dean sought to enhance its visibility in the highly competitive NYC neighborhood. We crafted a comprehensive brand and digital strategy from the ground up for this new venue. Our approach included custom audience targeting based on interest and demographic geofencing within NYC, focusing on paid channels like Facebook and Instagram.
Performance Analysis Demonstrates Value
We harnessed data from our advertising efforts and Google Analytics to propose recommendations for optimizing landing pages. Additionally, we provided Google Analytics implementation and weekly reports on marketing and sales performance.