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Services Provided
Strategy
Design
Develop
Information Architecture
Hosting
Maintain and Support
Strategy
Design
Develop
Information Architecture
Hosting
Maintain and Support
Transform an outdated, decade-old website into a dynamic showcase for Urban Adventures Companies’ portfolio of wellness brands.
Urban Adventures Companies (UAC) is a lifestyle company encompassing seven affiliated businesses: Aura spa, Bang Salon, Capitol City Brewing Company, Penthouse Pool and Lounge, VIDA Fitness, VIDA Pilates, and SweatBox. UAC is dedicated to enhancing your life by integrating wellness into health, beauty, style, dining, and entertainment. With a deep understanding of these brands, Virtual Window aimed to clearly convey how these lifestyle hubs collaborate to improve physical health and well-being.
Development Strategy for a Modern Makeover
To effectively showcase each business unit’s offerings, we redesigned UAC’s main website, transitioning it from a basic PHP platform to WordPress and optimizing the UI/UX of each page.
Building Credibility and Community Presence Online
As UAC thrives within its community, its brands often receive press coverage. To showcase the best of the wellness network, we created a press page to enhance media visibility, build credibility, and boost SEO. This page allows journalists and visitors to better understand UAC’s offerings and presence within the community. By regularly promoting press releases and media articles, we increase citations and backlinks, which improves our website’s SEO and organic traffic.
