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Westtown School is a prestigious private school located in West Chester, Pennsylvania. The Virtual Window was hired by Westtown School to rescue their newly launched website that failed to deliver on the expectations and promises of their vendor.
Services Provided
Services Provided
Website Design
We redesigned the home page and several interior pages as templates to better serve the client and end user.
Content & Information Architecture
We updated their clumsy mobile navigation and provided easy management so they could organize the content in a logical manner and eliminated their disorganized URL structure.
Website Development
Rebuilt the backend from a proprietary to a modern component based structure that allows the client to easily update and create new pages on the site.
Continuous Website Maintenance & Support
We continue to provide ongoing hosting, consulting, web enhancements and timely support services.
Samantha Amadio, Digital Content Strategist
“Using the custom built eCollections (newsletter) post type is really a huge relief, because that was the worst part of the year. We dreaded eCollections!”
Objectives
Our first priority was to immediately fix some of the critical errors on the website, while completely rebuilding the backend to provide the client with a more flexible and easy to manage website.
Challenge
Gain trust through collaboration, open communication, and managing expectations. This client had been burned once before and were not looking to go through that again, we wanted to be heroes.
Tags
Strategic Approach
When The Westtown School approached The Virtual Window, they were facing a website crisis—their recently launched website failed to meet expectations and lacked crucial functionalities. Inheriting a dysfunctional site plagued with editing limitations and broken integrations, we recognized the urgent need for a comprehensive solution. Our team swiftly devised a short-term tactical plan to address critical errors and immediately improve the user experience, while simultaneously crafting a long-term strategic roadmap to fulfill the school’s overarching goals.
Some of the immediate problems we resolved included: addressing their inability to easily update menu structure, change Athletic event details and their Faculty and Staff Directories.
With a focus on flexibility and usability, we embarked on rebuilding the website’s backend from the ground up, ensuring that staff could easily manage content through a user-friendly interface. Concurrently, we revamped the design of key pages, including the home page and interior templates, to align with Westtown School’s brand and enhance the browsing experience for visitors. After meticulous planning and execution, the new website was successfully launched at the end of Summer 2023, marking a significant improvement in functionality and aesthetics.
Through our collaboration with Westtown School, we not only rescued their online presence but also provided a foundation for sustained growth and excellence in digital communication. By delivering both immediate fixes and long-term strategic solutions, we enabled the school to regain control over their digital platform and better serve their community, reaffirming their position as a leading institution in West Chester, Pennsylvania.
