Portfolio
Urban Adventures Companies
A corporate website that brings the UAC family of brands together, with clear paths to explore the businesses, find careers, and inquire about event spaces.
BuiltCustom-designed WordPress corporate website
OrganizedCompany information, brand pages, careers, press and event spaces
SupportedOngoing page development and WordPress maintenance
The Problem
UAC needed a corporate website that explained the company behind its brands without making visitors navigate each business separately to understand the whole.
Objectives
Present the company and its brands in one clear structure.
Give each brand its own page and a path to its website.
Support careers, company updates and event inquiries.
Challenge
Urban Adventures Companies brings together fitness, wellness and lifestyle businesses across the Washington, DC area. The corporate site needed to introduce that broader company while giving each brand room to explain what it offers.
That meant more than a page of logos. Visitors needed useful brand information and clear next steps, while prospective employees, event planners and people looking for company information needed routes of their own.
Strategic Approach
We designed and built the corporate website in WordPress, with a homepage that introduces the company and leads into its individual brands. A shared brand-page structure brings together descriptions, photography, locations and links without flattening each business into the same identity.
The navigation keeps brand exploration inside the corporate site; direct links to the individual business websites remain available in the footer. Company information, careers and the Diversity & Inclusion Board sit alongside that brand structure rather than getting buried within it.
We continued extending the site as its needs changed, adding a Press section and an Event Spaces page with venue information and an inquiry form. Ongoing WordPress maintenance and page updates keep the site part of the team’s working toolkit.
What we delivered
- Custom WordPress corporate website and brand overview.
- Reusable individual brand-page structure.
- Navigation connecting corporate and individual brand websites.
- Company, careers and Diversity & Inclusion Board sections.
- Press and Event Spaces pages, including an event inquiry form.
- Ongoing page updates and WordPress maintenance.
One company. Distinct brands.
A corporate overview connects visitors to individual brand pages, while careers, company news and event inquiries have their own paths.
CompanyOur BrandsCareersDEIPressEvents
Outcome
UAC has a corporate home that shows how its businesses fit together without replacing their individual websites. Visitors can learn about the company, explore a brand, find career information or inquire about an event from one consistent starting point.
The site continues to support new pages and content as the organization evolves. This case study covers that website work; UAC's customer-data integration is a separate engagement.
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