Portfolio
Westtown School Website
A custom WordPress website that brings the school’s divisions, admissions, athletics and publications together, with flexible editing tools for the people who keep it current.
BuiltCustom WordPress website and reusable content blocks
ConnectedSchool divisions, admissions, athletics and publications
ExtendedDirectory features, eCollections and ongoing site support
The Problem
Westtown needed a website that could serve prospective families and its wider school community without making everyday content changes depend on fixed page layouts.
Objectives
Give each school division a clear place within one consistent website.
Make page layouts more flexible for the school’s content team.
Connect admissions, athletics, people and publications through useful navigation.
Challenge
Westtown’s website serves more than one audience. Families exploring Lower, Middle or Upper School need to understand the experience and find their next step. Current families, alums and other community members need school news, athletics information, publications and ways to reach the right people.
We needed to bring those needs together while preserving the depth of the school’s existing content. The editing experience mattered as much as the front end: the team needed to move and reuse content, not work around rigid templates every time a page changed.
Strategic Approach
We redesigned and rebuilt the website in WordPress and extended it with Gutenberg and custom content blocks. Shared school-section templates and reusable components gave the team more control over page structure, including text and image layouts, accordions and content cards.
We organized the navigation around the school’s divisions and the information visitors need, with clear routes into admissions, athletics, publications and the faculty and staff directory. The work included migrating existing content and refining the mobile navigation and page behavior.
Beyond the main pages, we developed and refined the site’s working features: a searchable faculty and staff directory, athletics pages supported by school data, and an eCollections publishing structure that groups individual articles into newsletter issues. We continued supporting those features and the WordPress site as the school’s requirements evolved.
Using the custom built eCollections (newsletter) post type is really a huge relief, because that was the worst part of the year. We dreaded eCollections!
What we delivered
- Custom WordPress website design, build and content migration.
- Gutenberg conversion, reusable content blocks and school-section templates.
- Navigation, mobile menus and responsive page refinements.
- Faculty and staff directory development.
- Athletics page and schedule functionality.
- eCollections article and newsletter-issue publishing structure.
- Ongoing site updates, maintenance and feature support.
One school. Many ways in.
A shared structure connects prospective families with the right school division and next step, while the wider community can find people, athletics and publications.
School divisionsAdmissionAthleticsDirectoryPublicationsGiving
Outcome
Westtown has one website that connects its school divisions with admissions, athletics, people and publications. The content team can build and rearrange pages using reusable blocks, while custom features support information that does not fit a standard page.
The result is both a public-facing school website and a practical publishing system for the team behind it.
Ready to Start the Conversation?
Every engagement begins with an introductory call. We’ll discuss your goals, answer your questions, and determine whether Virtual Window is the right fit.
