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Altera Orthodontics
A rebuilt website for a Royersford, PA orthodontist, structured so local families can find the right treatment and book a consult.
LaunchedAugust 2026
BuiltA redesigned and rebuilt WordPress site for a Royersford, PA orthodontic practice, structured for local search
IncludesTreatment pages for kids, teens and adults, an Invisalign Studio, a smile gallery and consult calls to action
The Problem
An orthodontist serving five towns outside Philadelphia had a website local search barely noticed.
Objectives
Rebuild around clear treatment pages for kids, teens and adults.
SEO fundamentals in place at launch: structure, metadata, redirects, local details.
A complimentary consult as the obvious next step on every page.
Challenge
Altera Orthodontics is Dr. Hamid Hashemi’s practice in Royersford, Pennsylvania, serving families across Spring City, Collegeville, Phoenixville and Limerick.
Parents choosing an orthodontist search locally and decide fast. Dr. Hashemi wanted clearer positioning for braces and clear aligners, stronger local rankings and a cleaner technical foundation, on a site a parent can get through on a phone between appointments.
Strategic Approach
We scoped this as a rebuild with search built in from the start, not bolted on after. Information architecture, technical and on-page SEO, redirects and local listing basics went into the same plan as the design.
We designed the new site, and with our development partner rebuilt it on WordPress: treatment pages for kids, teens and adults, an Invisalign Studio, FAQs, a smile gallery and complimentary consult calls to action throughout.
Before launch we went page by page on titles, descriptions and focus keywords, fixed gallery scaling and mobile layouts, and carried the tracking setup over so no history was lost. After launch we redirected every legacy URL.
What we delivered
- Information architecture built around treatment and audience
- WordPress rebuild with our development partner
- Kids, teens and adults treatment pages, Invisalign Studio, FAQs, smile gallery
- Page-by-page titles, descriptions and focus keywords
- Mobile layout and gallery fixes
- Google Tag Manager tracking carried over
- Legacy URL redirects
- Local listing fundamentals
- Ongoing search performance reviews and site updates
Built for local search
One page per treatment and age group, written for families near Royersford.
About UsOrthodontic CareInvisalign StudioResourcesSmile GalleryComplimentary Consult
Outcome
The new site went live in August 2026 with legacy URLs redirected. We continue to support the practice with search performance reviews, tracking and site updates.
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