Portfolio
Bang Salon & Aura Spa
Two brands, one site, and booking data the business can finally see.
LaunchedMarch 2026
BuiltOne WordPress site for two brands, from our Figma design
ConnectedPhorest booking, Google Analytics, Microsoft Clarity and Looker Studio
The Problem
Two brands, two websites, six locations, and no way to tell which marketing was actually filling the book.
Objectives
Merge Bang Salon and Aura Spa into one site built around booking.
One path to book at any of six locations.
Connect Phorest bookings to reporting the business can use.
Challenge
Bang Salon and Aura Spa are the salon and spa brands of Urban Adventures Companies, with six locations across Washington, DC and Northern Virginia. They grew up as separate brands with separate sites, and the decision to merge them came with a new wellness line and monthly memberships at the same time.
The harder problem was the one nobody could see. Every booking happened in Phorest, so the business could count appointments but not what produced them. Marketing spend lived in one system, salon revenue in another, and the two never met.
Strategic Approach
We started with an inventory, not a design. Every page, service and booking link on both sites, mapped against how guests actually shop. That gave us one structure, Salon, Spa, Wellness, Memberships and Locations, and one way to book from any page.
We designed it in Figma and built it on WordPress and WP Engine, redirected both old domains and every page under them, and launched with existing links, listings and bookmarks working on day one.
Then we closed the reporting gap, which is the part we care most about. Phorest bookings flow into Google Analytics. Microsoft Clarity shows how guests move through the site. Looker Studio dashboards pull it together. And every month we turn Phorest exports into a scorecard for each stylist, so managers get the numbers without building a single report.
What we delivered
- Full page, service and booking-link inventory across both brands
- One WordPress site on WP Engine: Salon, Spa, Wellness, Memberships, Locations
- Booking path to any of six locations from every page
- Domain and page-level redirects from both legacy sites
- Phorest booking data connected to Google Analytics
- Microsoft Clarity and Looker Studio reporting
- Monthly stylist scorecards built from Phorest exports
- Hosting and ongoing support
Built around how guests book
Salon, spa and wellness guests each find their service and book in one place.
SalonSpaWellnessMembershipsLocationsBook
Outcome
The combined site launched in March 2026: one brand, six locations, one place to book. Bookings made inside Phorest now show up in Google Analytics next to the marketing that drove them, and managers get stylist scorecards every month.
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