Portfolio
Bright Day Pediatric Therapies
Brand identity and website for a coordinated pediatric therapy clinic serving families in DC, Maryland and Virginia.
BrandLogo and visual identity designed by Virtual Window
OpenedSite and intake ready for the clinic’s first day of services, January 6, 2026
BuiltCustom WordPress theme designed around the new brand
The Problem
A new clinic needed a brand, a website and a way to take in families before it opened.
Objectives
Create a warm, credible brand for a pediatric therapy practice.
Make it simple for parents to understand services and insurance, then request care.
Give the team an intake process it can run without extra software.
Challenge
Bright Day Pediatric Therapies brings behavioral (ABA), speech and occupational therapy together under one team in Washington, DC. Before the first family arrived, the practice needed a brand that felt welcoming to children and credible to parents, plus a website that could explain coordinated care, insurance and logistics clearly.
Parents who reach the site are often stressed and short on time. The site had to answer their questions fast, collect the right intake details, and handle sensitive information with care, from text-messaging consent to HIPAA and privacy policies.
Strategic Approach
We designed the Bright Day logo and visual identity: a rainbow arc of playful shapes in a purple, green and teal palette. Then we carried it into a custom WordPress theme on WP Engine. The site is organized around what parents need, with Services, Insurance, About, Location, FAQ and Careers, and a Get Started button on every page.
The Get Started intake form collects the child’s details, insurance, weekday availability and services needed, and exports to a spreadsheet so the team can work the list. We added text-message consent language for the clinic’s texting program, a HIPAA and privacy policy page, location and parking details, and a Careers section for recruiting BCBAs and RBTs. Google Analytics 4 and Google Tag Manager handle measurement.
One team, one plan
Parents find services, insurance, location and intake in a few clicks.
Behavioral (ABA)SpeechOccupationalInsuranceLocationCareers
Outcome
Bright Day launched its website in summer 2025 and opened for services on January 6, 2026, with the intake form updated for opening day. Virtual Window continues to support the practice with form and content changes and local search guidance, and is preparing a blog and staff page as the team grows.
Ready to Start the Conversation?
Every engagement begins with an introductory call. We’ll discuss your goals, answer your questions, and determine whether Virtual Window is the right fit.
