Portfolio
Penthouse Pool
A custom WordPress site for three rooftop pool clubs, built to sell memberships, rentals and private events.
BuiltA custom WordPress site for three rooftop pool clubs
RooftopsU Street and The Yards in Washington DC, and Reston Station
IncludesMembership sign-up, event and catering requests, cabana and day bed rentals, and a page for each rooftop
The Problem
Three rooftop pools, one short season, and a website that had to sell the feeling before anyone saw the view.
Objectives
One site, three rooftops, one shared brand.
Turn summer interest into memberships, cabana and day bed rentals and event requests.
Each rooftop gets a page the team refreshes every season.
Challenge
Penthouse Pool runs rooftop pool clubs on top of VIDA Fitness at U Street and The Yards in Washington DC and at Reston Station in Virginia.
Hours and prices don’t sell a rooftop. Visitors needed to see each one, understand membership, reserve a cabana or day bed and ask about a private event, while the brand stayed visibly tied to VIDA.
Strategic Approach
We ran the design from wireframes through home and interior pages, and built one rooftop page as the template so the other two inherited it. Adding a location is a copy, not a project.
With our development partner we built a custom WordPress theme: video hero, Join Now in the header, a two-step membership sign-up, an Events and Catering request form, and a gallery, events, rentals and menu section for each rooftop.
We host and maintain it alongside the other brand sites in the family: backups, plugin updates, form checks, seasonal updates.
What we delivered
- Design from wireframes through final home and interior pages
- Custom WordPress theme with video hero
- Reusable rooftop page template across three locations
- Two-step membership sign-up matched to the chosen rooftop
- Events and Catering request form
- Gallery, events, rentals and menu sections per rooftop
- Hosting, maintenance and seasonal updates
Join from any page
Join Now stays in the header, and each rooftop has its own gallery, events, rentals and menu.
LocationsHost an EventMember PoliciesJoin NowGalleryRentalsMenu
Outcome
Visitors see every rooftop, start a membership or ask about an event from any page. Membership packages match the rooftop they chose, and event requests arrive ready to work.
Ready to Start the Conversation?
Every engagement begins with an introductory call. We’ll discuss your goals, answer your questions, and determine whether Virtual Window is the right fit.
