Portfolio
Upgrade Labs
One brand site, a microsite for every location, and first-visit booking that reaches the right center.
LaunchedFebruary 2026
BuiltWordPress multisite: one brand site plus a microsite for every location
ConnectedZenoti booking through custom middleware, with nearest-center matching
The Problem
Ten centers, one brand, and no two of them selling the same thing.
Objectives
Redesign and rebuild upgradelabs.com on WordPress multisite.
Give every center a microsite its own team can run without breaking the brand.
Put every first-visit booking into the right center in Zenoti, even when the visitor hasn’t said where they are.
Challenge
Upgrade Labs runs biohacking, recovery and performance centers across the US and Canada. Each one carries its own mix of technologies, and some services can’t be sold on one side of the border at all.
Corporate wanted one consistent brand. Each center wanted its own page with its team, hours, technologies and booking. And the first-visit form, the front door to the whole business, had to land each booking in the correct center in Zenoti without making visitors do the sorting.
Strategic Approach
We split the site into what gets written once and what gets owned locally. The brand site holds the technology library, blog and reviews. Each center’s microsite pulls from it, so a technology is described one time and shows up everywhere it’s offered. Country rules sit on top, so a Canadian center never advertises something it can’t sell.
We built a filterable technology library, individual technology pages, and location technology pages that show only what’s actually on each center’s floor. We created a Site Manager role so location teams can edit their own content while the structure stays locked. That is how ten centers stay on-brand without anyone policing them.
Then the part most agencies would have handed off. We built custom middleware between the first-visit form and Zenoti. It suggests the nearest center, forces a choice when no location is known, reuses existing guest records instead of creating duplicates and carries referral codes through. A two-minute quiz points undecided visitors to where to start.
What we delivered
- Site design and WordPress multisite on WP Engine, brand site plus ten location microsites
- Filterable technology library with technology and location-technology pages
- Country-specific service rules
- Site Manager role with locked page structure for location teams
- Custom middleware from the first-visit form into Zenoti
- Nearest-center logic, duplicate guest prevention, referral code pass-through
- Two-minute “where to start” quiz
- Production launch on the existing domain with redirects
- Phased post-launch rollout and ongoing support
Built for a franchise
Corporate keeps the brand. Each center runs its own microsite.
TechnologiesLocationsQuizFirst VisitMembershipsFranchise
Outcome
The new site went live February 23, 2026 on the existing domain. Location technology pages, the quiz and locked-down location editing have rolled out in phases since, and every first-visit booking now lands in the right center without creating a duplicate guest.
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