Portfolio
Xponential Fitness
Website and email support across four fitness brands. Selected historical work from 2019–2021.
Selected historical work / 2019–2021
YogaSixStretchLabPure BarreSTRIDE
We supported YogaSix, StretchLab, Pure Barre, and STRIDE with hands-on website and email work alongside their brand teams and technology partners. Our role included turning supplied creative into usable email templates, updating studio-specific website features, and helping existing sites transition to new platforms.
This case study covers selected historical work from 2019–2021. It describes our contribution during that period, not the brands’ current websites or systems.
The Problem
Corporate marketing creative still needed to work inside the systems used by individual studios. At the same time, new studio openings and website transitions created practical requirements around location selection, purchase links, redirects, and access to legacy content.
Objectives
- Turn supplied email creative into templates that brand and studio teams could use.
- Support studio-specific website journeys and technical changes.
- Coordinate website transitions with the teams responsible for the new platforms.
Challenge
The work varied by brand and platform. YogaSix needed editable email content for studios, StretchLab needed templates for different stages of the lead and member relationship, and STRIDE needed both studio-page changes and a post-class email template for a technology partner.
Pure Barre’s website transition brought a different set of dependencies: existing studio URLs, page and blog inventories, launch readiness, and retaining the old site for reference. Each task required a clear understanding of what we could implement and what belonged to another team.
Strategic Approach
For YogaSix, we implemented campaign and livestream email templates from supplied creative. We separated copy, buttons, and links into editable sections rather than treating the email as one large image, allowing studios to update the designated content.
For StretchLab, we built and revised email templates covering first visits, cancellations, member welcomes, and follow-up communications. We supplied test emails and worked through content, image, and link revisions with the marketing team. The templates were one part of a wider automation effort, not an automation platform we owned.
For STRIDE, we prepared Tustin studio-page updates that added a location choice to the introductory-offer form, incorporated a Performance IQ widget, and connected studio-specific purchase options. The client reviewed the staging work and approved it for release. Separately, we coded a post-class HTML email from supplied creative and handed it to Performance IQ to populate with member statistics.
For Pure Barre, we compiled redirect URL inventories, implemented studio redirects during the phased transition, and coordinated with the incoming website team. We also prepared the legacy WordPress environment for reference access and added noindex settings while the client’s team handled the archive domain.
What we delivered
- YogaSix: editable campaign and livestream email templates, plus legacy landing-page redirect support.
- StretchLab: lead and member email-template builds, revisions, test sends, and link updates.
- Pure Barre: redirect inventories, phased studio redirects, and legacy-site archive preparation.
- STRIDE: studio-page, location-selection, and purchase-link updates completed in staging and approved for release, plus a coded post-class email template for the technology partner.
Outcome
The work gave brand teams practical deliverables they could review, edit, and pass into their operating systems. YogaSix received templates with studio-editable sections; StretchLab received template batches and tests; STRIDE approved the studio-page work and received the post-class email files; Pure Barre’s transition team received redirect inventories and support for the legacy environment.
Our contribution was implementation and technical support within larger, multi-partner projects. We worked on defined parts of the websites and communications, while other teams retained responsibility for the replacement platforms, underlying member data, and wider rollout.
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