Fitness Archives - Virtual Window

Historical-work illustration: YogaSix editable campaigns, StretchLab lead and member template work, and STRIDE post-class HTML email handoff, with selected work from 2020–2021.

Xponential Fitness

The work varied by brand and platform. YogaSix needed editable email content for studios, StretchLab needed templates for different stages of the lead and member relationship, and STRIDE needed both studio-page changes and a post-class email template for a technology partner.

The PilatesBarre

The studio sells classes, packages and memberships through Mindbody, so the website has to do more than describe classes. A new client needs to understand three formats, choose between two studios, compare offers and buy. The studio's team also runs frequent sales and needs to change offers and buttons without waiting on a developer.

Greenwood Strong Online landing page banner showing a member streaming a workout on a laptop at home

Club Greenwood

Club Greenwood had a large class schedule and members who wanted to keep training away from the club. There was no way to deliver classes online, limit them to members, or keep a growing archive of recordings organized and fast to load.

SweatBox

A three-studio fitness brand needed its website to keep schedules, packages and gift cards current at every location.

Tone House homepage hero: Unleash Your Inner Athlete, with program cards for strength, conditioning, community and competitions

Tone House Website

Tone House is a strength and conditioning gym in Manhattan built around team-based, sports-style training. Virtual Window has supported its website, data and marketing systems since 2021.

North Mass Boulder

Booking lives in Rock Gym Pro and the newsletter runs in HighLevel, and the staff wanted to make day-to-day changes without a developer.

Central Rock Gym homepage hero: Your Place to Climb

Central Rock Gym Website

Central Rock Gym needed one website for 29 climbing gyms, with each location easy to find and forms, booking and tracking intact through the move.

VIDA Pilates

A custom WordPress site for a five-studio Classical Pilates brand, built to turn new visitors into booked classes.

VIDA Fitness Join

A five-step online join flow that lets people pick a club, a membership and a success plan, then sign up without waiting for a tour.

UAC Data Integration & Reporting

UAC had the data. It just lived in three systems and several mailing lists, and getting a straight answer meant looking people up one at a time.

Vida webpages on multiple mobile devices

VIDA Fitness

VIDA needed a website that could be custom wherever the business demanded it and simple everywhere else: connected to the systems that run the clubs, and easy for the marketing team to change without a developer.

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