Portfolio
VIDA Pilates
A custom WordPress site for a five-studio Classical Pilates brand, built to turn new visitors into booked classes.
BuiltA custom WordPress site for a five-studio Classical Pilates brand
StudiosWashington DC, Arlington and Reston
IncludesLive Hapana schedules, a new student offer form, location pages and app download links
The Problem
Most people who find a Classical Pilates studio have never taken a Classical class. The website has to teach before it can sell.
Objectives
Explain the method and welcome beginners before asking anyone to book.
Live schedules and booking for every studio on the site.
New-student leads and app downloads from every page.
Challenge
VIDA Pilates teaches the original Classical method on the Reformer, Cadillac, Tower and Chair at five studios across Washington DC, Arlington and Reston.
A first-time visitor shows up with questions: what the equipment is, what the levels mean, which class they belong in. Schedules and booking run in Hapana, a separate system, so the site also had to make a third-party schedule feel like part of one experience, not a hand-off.
Strategic Approach
We designed a custom WordPress theme with our development partner and ordered the pages the way a beginner thinks: classes, studios, teachers, packages, gift cards, trainings and events.
Each studio has its own schedule page with the live Hapana schedule embedded and sorted into four class levels, so a new client finds the right fit instead of a wall of times. A new-student offer form on the homepage sends leads straight to the studio team.
We host and support the site and keep the schedule styling, app download links, SEO and lead routing current as the studios change.
What we delivered
- Custom WordPress theme
- Classes, studios, teachers, packages, gift cards and trainings pages
- Per-studio schedule pages with embedded Hapana schedules sorted by level
- New-student offer form routed to the studio team
- App download paths on every page
- SEO setup and ongoing optimization
- Hosting, support and schedule maintenance
Book from any page
Download App and Book Now stay in the header, with Classes, Locations, Pricing and Schedules beside them.
AboutClassesLocationsPricingSchedulesTrainings and EventsDownload AppBook Now
Outcome
Visitors can see what to book, where and at what level, and book a class or download the app from any page. New-student offer and Schedule a Visit requests reach the studio team the moment they're submitted.
Ready to Start the Conversation?
Every engagement begins with an introductory call. We’ll discuss your goals, answer your questions, and determine whether Virtual Window is the right fit.
