Portfolio
The PilatesBarre
We rebuilt the website for The PilatesBarre, a Dallas studio with two locations and three Pilates-based class formats. New clients can now go from an intro offer to a Mindbody purchase without leaving the site.
RebuiltA new website for two Dallas studios
ConnectedMindbody purchases in windows on the site
SupportedSale pages, gift cards and the instructor portal
The Problem
The studio sells classes, packages and memberships through Mindbody, so the website has to do more than describe classes. A new client needs to understand three formats, choose between two studios, compare offers and buy. The studio’s team also runs frequent sales and needs to change offers and buttons without waiting on a developer.
Objectives
Make the first purchase easy: intro offers and packages bought on the site through Mindbody.
Explain three class formats and two locations clearly, on phones especially.
Give the studio’s team control of offers, buttons and new pages.
Launch on the studio’s own hosting without losing content or downtime.
Challenge
Mindbody sets the rules. Buying a package means the client has to sign in or create a Mindbody account first, and a package can only be sold in a site window once it’s switched on for online sales in Mindbody. We worked with Mindbody’s technical team to get the right packages set up before we could wire up the buttons.
The site also had to be flexible. The studio runs time-limited sales often, and sometimes a sale needs a direct link instead of a purchase window. The team needed to make those changes themselves, quickly.
Strategic Approach
We designed and built the site on WordPress, with a custom settings page, so the team can change content without touching code. Join Now, intro-offer and package buttons open Mindbody purchase windows on the page. Each button can be set to open the purchase window or go to a regular link, such as the pricing page.
Each studio has its own page with its schedule, directions, parking notes and map links. The pricing page groups new-client specials, memberships, class packs and student pricing. We added an FAQ page that brings the getting-started and etiquette content together with icons.
We built the site on a development copy and launched it on the studio’s own hosting. We handled the DNS switch, the SSL certificate, spam protection on the forms and a final copy of the old site for safekeeping. After launch, we moved over the late edits the studio’s team had made on the development copy, so nothing was lost.
What we delivered
- Site rebuild: a new WordPress design and build, with a custom settings page the studio’s team can edit.
- Mindbody purchasing: Join Now, intro-offer and package buttons that open Mindbody purchase windows on the site.
- Pricing page: new-client specials, memberships, class packs and student pricing in one place.
- Studio pages: a page for each location with its schedule, directions, parking and map links.
- Class formats: BarreFormer Pilates, TreadBarre and StrideBarre, each with its own icon and photos.
- FAQ page: getting-started and studio etiquette content in one place.
- Launch: a development build, DNS and SSL cutover onto the studio’s hosting, form spam protection and an archive copy of the old site.
- After launch: a landing-page template, gift-card page, careers form updates, a pop-up or link switch for buttons, and instructor portal support.
From first visit to first class
Every Join Now, offer and package button can open a Mindbody purchase window right on the page, or link to another page when a sale calls for it.
Pick a formatChoose a studioCompare offersMindbody sign-inBuy on the siteBook a class
Outcome
The PilatesBarre now has a site that does the selling. A new client can compare offers, pick a studio and buy through Mindbody from the same page. The studio's team runs sales and new pages on their own.
We have kept building since launch. We added a landing-page template for sales so new pages match the rest of the site, a gift-card page, a careers form, and an on/off switch that lets any button open a purchase window or a direct link. We also keep the instructor portal working, the members-only area where instructors watch training videos.
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