Portfolio
North Mass Boulder
Website for North Mass Boulder, a bouldering, fitness and yoga gym in Indianapolis.
LaunchedFall 2026
BuiltOur Figma design and a custom WordPress theme, with class and instructor content the gym team edits
ConnectedRock Gym Pro booking and calendars, HighLevel newsletter signup and Google Tag Manager
The Problem
A climbing gym had become a bouldering, fitness, yoga and community hub, and its website still said “climbing gym.”
Objectives
Bouldering, fitness, yoga, youth and community each get a real home.
Day passes, memberships and class booking one click away.
Staff update classes, instructors, events and forms without a developer.
Challenge
North Mass is a bouldering, fitness and yoga gym in Indianapolis with youth programs, birthday parties, art and community events and a guest route setter series. The previous site hadn’t kept up with everything the gym had become.
The systems were already in place: booking and calendars in Rock Gym Pro, newsletter in HighLevel. The staff needed a site that connected to both and that they could change on a Tuesday afternoon without filing a ticket.
Strategic Approach
We designed the site in Figma, then built a custom WordPress theme on WP Engine with sections for Bouldering, Fitness, Yoga, Youth, Community and Visit. The key call was structure over free-form pages. Class pages use defined fields, including 1-to-10 ratings for Strength, Cardio and Flexibility on fitness and Mobility, Intensity and Recovery on yoga, so any staff member can add a class and it looks like it belongs.
Rock Gym Pro calendars and join links are built into the pages. The newsletter form feeds the existing HighLevel workflow. Forms for member feedback, events, the art program and guest setters route to the right people. We set up staff accounts and ran the domain cutover from Squarespace.
What we delivered
- Site design in Figma and a custom WordPress theme on WP Engine
- Six program sections: Bouldering, Fitness, Yoga, Youth, Community, Visit
- Structured class post type with 1-to-10 ratings
- Rock Gym Pro calendars and join links embedded throughout
- HighLevel newsletter integration
- Member feedback, events, art program and guest setter forms
- Staff accounts for the gym team
- Squarespace domain cutover
- Ongoing maintenance and support
One gym, many ways to move
Climbers, lifters, yogis, families and members each find their own path.
BoulderingFitnessYogaYouthCommunityMembership
Outcome
The new site launched on northmassboulder.com in fall 2026. The gym team publishes classes, events and updates directly, with ongoing maintenance and support from Virtual Window.
Ready to Start the Conversation?
Every engagement begins with an introductory call. We’ll discuss your goals, answer your questions, and determine whether Virtual Window is the right fit.
