Urban Adventures Companies is a Washington, DC based lifestyle company of three integrated and affiliated businesses: Health & Wellness, Beauty & Style, and Dining & Entertainment consisting of 6 Vida Fitness locations, 4 Aura Spas, 2 Penthouse Pool Clubs, 4 Bang Salons and the Capital City Brewery.

The challenge

When we first began working with Urban Adventure Companies they were a young company with a limited online presence that consisted of a basic website that was not mobile friendly without any Social Media or SEO strategy, no online reservation systems, no ecommerce pages, no mobile apps and no online marketing strategies to develop and manage leads.

Our Solution

During the course of the past decade we have built, managed, and provided a full suite of strategic, technical and marketing services for UAC. We directed all of the online properties for UAC, which has added 3 new VIDA gyms, 2 Rooftop Penthouse Pool Clubs, the Sweatbox DC Fitness Studio, and 2 Bang salons since its inception. We have designed and developed responsive websites, mobile apps, lead management and automation, and marketing campaigns for all of these properties including the following:

  • Integrated scheduling, reservations, and trainer pages
  • Created Custom integrations with third party software
  • Led development efforts of Mobile app for reservations
  • Established social media presence and helped grow audience to over 10K followers
  • Create and maintain paid social media marketing and advertising
  • Research, manage and execute demographic ad targeting
  • Developed lead generation strategy including development of landing pages to drive and manageLeads
  • Provide ongoing technical, marketing, and strategic support for new technology solutions

The mobile version of the site displays class
schedules and allows members to participate
in club challenges and make bookings.

We also worked on VIDA’s social media
strategy, lead generation, PPC, email
marketing, and advanced analytics services.

Start your
digital journey
on the
right foot.